Exhibition Success: Revive your Exhibition Marketing Strategy (P1)
Have you ever wondered why your competitors continue to invest their valuable money and time into selected exhibition shows…year after year? Each year they show up with a larger or newly designed...
View ArticleExhibition Success: Revive your Exhibition Marketing Strategy (P2)
Following Part 1 of “Exhibition Success: Revive Your Exhibition Marketing Strategy (P1)” we continue the article with Part 2. But before we do so, all exhibitors are encouraged to remember this one...
View ArticleExhibition Success: Revive Your Exhibition Marketing Strategy (P3)
Participating in trade and exhibition shows with the aim of retaining positive and sustainable results, without a resilient marketing strategy, is like buying curtains for a house that you’re...
View ArticleExhibitions: Common Mistakes that Exhibitors Make
“Experience is simply the name we give our mistakes” – Oscar Wilde Not a single individual on the face of this planet was born with a mastered skill, perhaps a talent yes, but not a skill. According to...
View ArticleYour Exhibition Stand Visitors: How Are They Feeling?
As a competent and thoroughly prepared exhibition project manager, you have created an impressively detailed exhibition checklist, you have repeatedly gone through each line item and to your relief and...
View ArticleElectra Mining Africa 2014 and Africa Aerospace and Defence 2014
Organised by Specialised Exhibitions, and hosted at the Joburg Expo Centre in Johannesburg, Electra Mining Africa 2014 took place last week from 15 – 19 September 2014. Supported by media partners such...
View ArticleThe Truth about Exhibitions
According to the Merriam-Webster dictionary, an exhibition is: “An event at which objects (such as works of art) are put out in a public space for people to look at: a public show of something” and/or...
View Article2014…The Year of the A-Team!
We’re well into the month of December 2014, and just before we go our separate ways to dive head-first into the festive season, we feel it only right to reflect, and to briefly let you in on our...
View ArticleNew Age Brands: Look Smart, Feel Smart, and Tell Your Story
“Good marketing makes the company look smart. Great marketing makes the customer feel smart.” – Joe Chernov Joe Chernov, the Content Marketing Leader for Hubspot, is really on to something here. It is...
View ArticleExhibitions: Dare to Step into Excellence
Not a single individual on the face of this planet was born with a mastered skill, perhaps a talent yes, but not a skill. According to the BusinessDictionary.com, a skill is an ability and capacity...
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